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Cambodia Tour Packages - Cambodia Holiday Itinerary

Women- A new target group for tobacco Industry (1)

 In recent years, tobacco producers have spared no effort in seeking new customers to replace those who have given up smoking or died early of smoking-related diseases. Women are one of the target groups and are essential if the tobacco Industry wants to expand its markets.
 
In modern life, women are becoming more independent and can decide on family expenses. Therefore, tobacco producers have launched sophisticated promotion and advertising programmes by playing on women's psychology by saying smoking shows your independence and help you to become more beautiful, with a fit body.
 
The World Health Organisation (WHO) said that the number of women smokers In the world currently accounts for 9 percent. This means that one out of ten is female.
 
In Vietnam, despite the low number of women smokers (around 2 percent, while men are 50 percent), this number is rapidly increasing.
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Update : 18-05-2017

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